Earthen Co  

Founded in Hong Kong as an independent watch brand led by watch enthusiasts and collectors, including Jonathan Chan, one of the founders of The Horology Club, with the goal of creating practical watches that combine thoughtful design, durability, and strong value for money Development of the brand began in 2023 with an identity inspired by adventure and mountain environments. In 2024, the company adopted high-tech ceramic as a core material due to its light weight, scratch resistance, and long-lasting modern appearance. In 2025, Earthen Co. launched its first official collection, Summit Collection, aiming to make ceramic watches more accessible by offering durable sports watches with high quality at a more affordable price than major luxury brands, while focusing on ease of use in tough conditions